By offering access to a world-class platform rooted in Abu Dhabi, the fund seeks to provide creative entrepreneurs and their teams with opportunities to thrive on a global stage
Ethmar International Holding (EIH) and Guggenheim Brothers Media have partnered to establish a multi-million-dollar investment fund focused on the global media, entertainment and digital creative economy.
The fund will be based in Abu Dhabi and will invest in early to growth-stage companies across content creation, creator tools and infrastructure, digital intellectual property, entertainment technologies and platforms supporting fan engagement and new forms of storytelling.
The initiative brings together EIH’s regional investment experience with Guggenheim Brothers Media’s track record in backing creative businesses globally.
The partners said the creative investment fund is intended to support Abu Dhabi’s ambition to strengthen its position as a hub for creative industries and cultural innovation.
The fund will be led by Dillon Lawson-Johnston and Criswell Fiordalis, who together have more than two decades of experience in media and entertainment. Lawson-Johnston has previously worked with companies, including United Talent Agency, Sugar23 and Anonymous Content, while Fiordalis has held senior roles at Lionsgate, MRC, Hello Sunshine and WEBTOON.
EIH said the partnership aligns with its long-term strategy to support sectors that contribute to economic diversification, while leveraging Abu Dhabi’s status as a global investment centre.
Lawson-Johnston and Fiordalis said the creative investment fund aims to provide creative entrepreneurs with capital, strategic support and access to international networks, helping them scale their businesses from the UAE to global markets.
The move reflects broader efforts by Abu Dhabi to attract international partners and investment into media, technology and creative sectors as part of its wider economic diversification agenda.
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