Lesaffre Rolls out Plans to Open New Baking Center in Dubai in 2020

Two re-engineered baking products to be unveiled at Gulfood Manufacturing 2019

Dubai, United Arab Emirates, 22 October 2019, (AETOSWire) : The United Arab Emirates’ (UAE) baked goods segment’s sustained growth run is headed for yet another major boost following the planned launch of an ultra-modern Baking Center™ in Dubai.

Expected to go live in Q1 of 2020, the new Baking Center™ is part of Lesaffre’s, a key global player in the field of yeast and fermentation products, ambitious market penetration strategy for the region.

The 47th Baking Center™ is in line with Lesaffre’s strategic priorities of innovation and customer service and is a technical center where baking professionals get technical support, training, access to special baking equipments and advice from experts...

Recognized as having one of the most vibrant and competitive bakery industries in the region, the UAE’s bakery sector has maintained a steady growth trajectory mainly due to a growing appetite for baked goods.

Revamped baking ingredients                                             

Driven by emerging industry and wellness trends, Lesaffre will be officially introducing new and revamped bakery products at this year’s Gulfood Manufacturing show in Dubai.

According to the Lesaffre spokesperson, the age-old industry’s favorite bakery ingredients, the Saf-instant instant dry yeast and the new 2in1 sourdough solution, have undergone a major transformation in a bid to meet the bakers and consumer’s modern needs.

“Lesaffre has invested heavily in research and development to ensure that baked products are in line with the growing and evolving needs of the consumer. Two of our flagship products, the Saf-Instant and the Livendo 2in1 Rustic Sourdough, have been reengineered as per the current needs of the bakers. This we believe will play a critical role in helping bakers in the region to provide the market with better options as well as growing their businesses,” said Stéphan Béague, global brand and marketing content manager, Lesaffre International.

Show-stopper at Gulfood Manufacturing Expo

According to Béague, the 2019 Gulfood Manufacturing Expo presents an opportunity for Lesaffre to showcase market-disrupting innovations that do not only respond to bakers’ needs but also provides them with inspiring recipes that can grow their businesses.

This year, Lesaffre will be participating in the Gulfood Manufacturing 2019 expo alongside its sister company, Biospringer by Lesaffre, which specializes in Culinary Solutions based on yeast extract and derived ingredients from yeast. It will be presenting its new product, Springer® Mask 101, an innovation of natural origin and vegan-friendly, which allows manufacturers to improve nutritional profile without compromising taste.