TP-LINK MEA FZE Appoints Assr Al Jawal As Mobile Distributor for UAE

Specialist Independent Retailer to SupplyNeffos Smartphone Array to Channel Partners in the Gulf State

 Dubai, United Arab Emirates, 1October 2017, (AETOS Wire): TP-Link Technologies Co Ltd, a globalprovider of SOHO, SMB networking products, wireless LAN solutions and mobiledevices, has appointed Assr Al Jawal as its distributor for the Neffossmartphone portfolio in the United Arab Emirates (UAE).

Accordingto the vendor, which manufactures a broad range of products to the consumer,SOHO and SMB markets, including Wireless Solutions, ADSL, Routers, Switches, IPCameras, Powerline Adapters, Print Servers, Media Converters, Network Adaptersand Smartphones, the appointment of Assr Al Jawal as its distribution partnerpaves the way for the company to further develop its business with independentretailers in the UAE.In terms of the deal, Assr Al Jawal will supplyindependent retailers in the Emirates with TP-Link's entire range of Neffossmartphones and accessories.

LucasJiang, General Manager, TP-Link MEA FZE, said the company is delighted to havesigned Assr Al Jawal as its distributor in UAE. “Assr Al Jawal has a good reachacross UAE, and a dedicated team that focuses on the independent retailermarket,” he said. “By appointing Assr Al Jawal to distribute the Neffos rangeof smartphones and accessories, we believe our products can be distributed wellacross the market so that more consumers can buy our products easily.”

Jiang saidTP-Link selected Assr Al Jawal because of their focus and value-added services,which matches the company’s culture. “The independent retail market needscontinuous investment. We are expecting to drive the independent retailbusiness with Assr Al Jawal to a new level,” he added.

Ziad Shaltouni, Managing Director, at AssrAl Jawal, said the company is delighted to have added Neffos to its basket andis further bringing value as a distributor that wants to grow its business inthe mobile devices trade in the UAE.

“TP-Link is a well-known brand in the ITindustry and with Neffos as the company’s mobile brand, we will have thevendor's commitment to innovate and provide an aggressive line up of mobilehandsets in the UAE market,” he said. "The partnership with TP-Link opensup new opportunities for us."

TP-Linkentered the mobile devices market in 2016 with the release of Neffos alsomarking the vendor's expansion from fixed equipment that includes routers,smart home systems and cloud services to mobile devices.

The mobilehandset maker stated at the launch that the original intention of developingNeffos was about creating a unique digital experience by establishing aseamless connection between people and devices.